PVP K90

Why Use PVP K90?

PVP K90 offers exceptional film-forming strength and adhesive properties compared to lower K-value PVP grades (such as K30 or K60). Its higher molecular weight makes it ideal for products needing durable hold, viscosity enhancement, or long-lasting adhesion. In hair styling products, it provides excellent humidity resistance and long-wear performance. In skincare and makeup, it improves pigment adhesion, wear time, and texture.

Key Benefits:

• Strong film-forming and holding power
• Improves product adhesion to hair and skin
• Excellent viscosity building and thickening properties
• Enhances durability and humidity resistance in hair styling
• Improves pigment payoff and wear in color cosmetics

Common Applications:

• Hair styling gels and sprays
• Pomades and waxes
• BB creams, foundations, and primers
• Liquid lipsticks and brow gels
• Peel-off masks

Usage Guidelines:

• Use at 0.5% – 10% depending on desired film strength and viscosity
• Dissolve in water or hydroalcoholic systems with gentle heat and stirring
• For clear gels, ensure complete dissolution before adding other actives
• Compatible with carbomers, acrylates copolymers, and many cationic surfactants

Formulation Tips:

• Combine with plasticizers (e.g., propylene glycol, glycerin) for flexible, non-brittle films
• Use higher levels for strong-hold gels and humidity-resistant sprays
• Can be blended with lower K-value PVP for easier processing while maintaining hold

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